Engagement marketing, sometimes called “experiential marketing“, “event marketing“, “on-ground marketing“, “live marketing“, “participation marketing“, or “special events” is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience.
Ballance offers turnkey solutions for XM Experiential Events & Activations across Canada and the USA. Our experienced team offers XM products & services that bring your brand to life. We offer XM design, fabrication, installation & event staffing solutions.
Guerrilla Cubes are purpose built trailers designed for more effective interactive engagements. Learn More
Twining Tea Party
A pop-up tea party at Yonge & Dundas Square Toronto. Learn More
Absolut Elyx Speak Easy
Events across Canada where invited guests were required to have a secrete password to enter. Learn More
Malibu Black Light District
The Malibu Black Light District. Learn More
Ballance created media walls, photo backdrops and custom graphics for events across Canada. Learn More
Barbershop & Carnival Kits
Ballance created a mobile barbershop to promote men’s health at malls & campuses across Canada. Learn More
Schick Hydro Silk
A 10×20 Display to showcase Schick’s female Hydro Silk razor at malls across Canada.
Absolut Blank & Greyhound
Media Walls & custom graphics for Absolut Vodka’s Blank Art Installations (Quebec) & Greyhound (rest of Canada). Learn More
Glenlivet at the Canadian Open
Glenlivet Lounge at the RBC Canadian Open. Learn More
Speak to one of our exhibit marketing experts today.