Schick Hydro Silk (BOOM! Marketing)
To design & build a modular exhibit to promote a new line of women’s razors at malls across Canada based on an artist sketch (above). The exhibit was to have a whimsical feel, incorporate flowing water and TV screens.
We built the exhibit with our Precision aluminum system with tension fabric graphics and oversized rigid die-cut graphics on stand-offs. RGB LED lighting was applied to the rear of the die-cut graphics to create a soft glow lighting effect that could be dialed into brand colours (purples & blues).
A custom floor was created using branded vinyl tiles and liquid tiles that moved when walked on. White furniture and TV screens were added to complete the exhibit.