Ballance Display

No matter the size, shape, or type of display you have, it is important to keep it in tip-top shape.  Keeping your trade show exhibit looking great is key to the success of your appearance at any trade show event.
 

Imagine unpacking your display the morning of your next big event and finding that one or more pieces are broken or missing. Therefore, you must keep on top of the condition of your exhibit. Preventative or regular maintenance will ensure that your exhibit is always ready to set up as soon as you arrive at your destination.
 

With proper care, your portable display will last for years, saving you money in the long run! A clean and tidy exhibit in full working order will help you and your business be successful in the upcoming busy trade show season!
 

Until January 31^st, 2012, Ballance Display is offering a Free Winter Tune Up for your existing display! Take advantage of this great offer now to prepare for your next big gig! Click the image below to receive your free printable coupon:
 

Exhibitors are always looking for ways to make their trade show display more appealing to potential customers. The first goal of your booth is to bring people to it! Therefore, it is important that it look attractive and unique – it should stand out from the competition. Here are some suggestions for cool accessories that will help you create an exhibit that can draw people in.
 

Printed Materials

If you have a limited amount of space available to you at your next trade show or event, don’t panic! You may have to adjust the display and presentations you usually turn to in order to suit the smaller space you will occupy. However, scaling down your trade show booth does not mean it will lose its impact! Follow these tips to make sure your small display is effective.

The most important thing to remember is to avoid overcrowding your display with too much textual information or visual elements. Keep it simple and make sure that only the main features and benefits of your product or service are clearly communicated to your potential customers. If there is further information that you did not have room for on your display, give visitors a pamphlet or brochure that they can take away with them to learn more. As well, you can point visitors to your website to find out more at home, or have them sign up for your e-mail newsletter.

Try to use the smaller space to your advantage – if you’ve got a small booth, immerse your potential customers in a space where they might actually use the product. For example, you could set up your booth as a laundry room if you are selling washers and dryers.

Another point to consider when designing a small display is how your visitors will be learning about your product or service. Will you be giving a demonstration? Talking to each person one-on-one? Or showing a video? A kiosk with a video screen might work well for a smaller display, but remember that your smaller space means less people can be looking at it at once. Make sure that you consider this and make it visible for those standing further away. Your goal should be to get your message out to as many people as possible, so the ways in which you communicate your information becomes even more important when your display is smaller, and not as prominent.

Ballance Display hopes that your next event – and your small display – is a great success! Good luck! 

At some point, your company may want to participate in an outdoor event that allows you to showcase your products or services in a new type of venue. You may be able to adapt your existing indoor display for use at an outdoor trade show event. However, there are several challenges of an outdoor display that you will need to consider first before you get out there.
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There are many factors you will have to consider before creating your next trade show display. Use our handy list of Do’s and Don’ts to make sure your booth is a success:
 
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For over 30 years, Ballance Display has provided quality exhibiting solutions that are lightweight and portable. We specialize only in portable displays so we can dedicate ourselves to refining the booth designs that suit your needs, now and in the future. 
 

Over the years, our president Peter Ballance has been on the cutting edge of product design and development. Trade show displays have changed greatly over the past 30 years to become more functional and portable – and we have progressed along with them. Our displays use the latest materials available to create great looking exhibits. Ballance Display is now an industry leader in tradeshow exhibit manufacturing. But how have our trade show displays evolved to become what they are today?
In 1985, our original displays had a tubular frame made of chrome or brass, and were comprised of panels made of Plexiglas, pegboard or oak. Graphics or murals could be attached to the panels using Velcro.
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After you’ve put in the time and effort to get your trade show booth to the right level and ensure your team is ready to meet with potential clients, you can’t forget the importance of following-up with all of the people you networked with. The real measure of success for your latest trade show exhibit will come from turning the leads you’ve generated on the trade show floor into actual long-term sales.
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In almost every retail store, product specialists will be demonstrating and attempting to sell all sorts of products from fitness equipment, electronics, appliances, food and beauty products. Manufacturers know consumers like the opportunity to see and test out products before making a purchase. That’s why retail product demonstrations can be a great way to improve sales, enhance brand awareness and increase consumer satisfaction with your product or service. Here are some fool-proof ways to boost the effectiveness of your in-store demonstration and increase customer engagement.
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In today’s world, we’re always looking for items that are lightweight, portable and equally as efficient as their bigger counterparts. Exhibits are no different. In this post, we’ll examine a few of the many benefits that a portable exhibit can provide to you.
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Using a custom display at your next trade show can give you a leg up on your competitors. Read on to find out how an attractive, tailor-made display can work to your advantage and help you make important sales.