In the tradeshow industry, pop-up booths are an exhibitor’s greatest ally because they’re easy to transport, fast to set up, and extremely affordable, especially when compared with other display options. They’re also completely customizable, so you can create one that’s tailored to your specific brand, products, and customers. If you’re new to the tradeshow arena or you’ve never worked with pop-up booths before, read on for some useful information about them.
There are three major types of pop-up displays: neo, trade wind, and fabric mural. Neo displays use an aluminum pop-up frame, laminated inkjet panels, and optional LED lights to show off graphics, imagery and advertisements in a powerful way. They range anywhere from six to 20 feet wide. Trade wind displays feature multiple lightweight panels and an aluminum pop-up frame, and they can include lights, shelving and more. They’re perfect for retail environments. Fabric mural displays use tension fabric, Velcro, and a large aluminum pop-up frame to create a wall-sized graphic or image. They’re great for adding a backdrop to your booth or for catching eyes from across the room. All three options feature a lifetime warranty on their frames, and each comes with a carrying case on wheels that can also be used as a podium during your tradeshow.
Pop-up booths are extremely lightweight, and most models come with an included carrying case so that they’re easy to pack up and tote around. Because they’re so portable, pop-up booths are great for exhibitors with only one or two staff members, as they can easily be transported, handled, and set up with limited staff. They’re also perfect for teams coming from afar, as they don’t require a lot of extra effort or cost in the transportation department.
With lightweight aluminum frames and easily produced ink jet and tension fabric panels, pop-up booths don’t come with too many overhead costs. They can be produced fairly cheaply so you won’t go over your budget to get one, and this makes them particularly helpful if you have a limited cash flow, need to devote funds to other areas of your business, or want to cut costs.
If you don’t have much time to prepare for your upcoming show or expo, or if there is a firm limit on your setup time, pop-up booths are perfect. They can be produced quickly after your order is placed, and once they’re on site, they only take a couple minutes to set up. And the same convenience applies to the end of the show too: when it’s time to tear down, your team can get packed up and out the door in a minimal amount of time.
Because pop-up booths can be easily folded up and stored in their carrying cases, they’re extremely easy to care for; all they require is a wipe down after each use and being placed properly in their cases. As an added bonus, you also won’t need to rent a storage locker or extra room for them. Your booths can be stored safely in a cool, dry closet until you need them for another tradeshow.
Even if you already have a fully customized booth, pop-up booths are still a great investment to have on hand. Whether your show comes at short notice, you’re in a rush, or you need a low-cost, portable display for an expo or sales meeting, pop-up booths can be extremely useful, so if your business doesn’t have any yet, it’s time to invest in some. Contact Ballance Display today for help in designing yours, and find out what we can do to help with your tradeshow needs.