According to statistics from Exhibitor Magazine, 84 percent of all trade show attendees have the power to influence or make final purchasing decisions for their respective businesses. That means that eight out of every ten attendees that come to your trade show booth are potential customers who could buy your products or services and put money into your company’s pockets. With those numbers in mind, it’s easy to see why the trade show scene is so popular: there’s a lot of business to be gained! But with hundreds of booths at every show, it can often be hard to ensure that your company stands out so that you are able to take advantage of these potential customers. If you want to make sure that your trade show booth makes an impact at your next outing, follow these tips:
- Get creative. The best way to ensure that your booth stands out is to make it different from the rest. Don’t choose the standard 10×10 modular booth; go with something more custom that offers customers an experience they won’t forget. Utilize colorful and creative graphics, configure your booth in a new and unique design, or give away fun freebies that customers will enjoy. An in-house marketing or PR team can be a great resource for devising creative strategies that will work for your brand.
- Incorporate lights. If you want your displays to stand out, consider integrating lights into them. LED lights can add an extra pop to a banner stand, kiosk, counter, or other display, and they’re great at ensuring that you’re seen from across the trade show room. You can make them flash or use colored lights for an added level of appeal.
- Make it professional. The quickest way to turn off passing attendees is by using low-quality, amateurish displays. If people are going to spend money on your company, they want to see that you’re professional and that you know what you’re doing. They’re looking for top-notch signs and banner stands, beautiful graphics and imagery, and well-designed displays and booth elements, so it’s not a good idea to make a DIY booth with homemade elements or to let an amateur graphic designer handle your displays. Always use an experienced professional for the best results.
- Go interactive. To stand out to show attendees, get them involved in your booth. Implement walk-through experiential areas where they can interact with products, read about your services, or watch videos. Include audio-visual elements and give them a booth they can experience, not just look at. If you own a restaurant, create a booth that looks like your front counter, and allow attendees to come and taste-test your signature menu items. If you have a new tool at your hardware store, set up a DIY station where attendees can put together their own birdhouse or other item using the tool. Whatever it is, make sure it’s something your customers will enjoy and remember.
- Set your booth apart. If you don’t want your trade show booth to blend in with the rest, don’t let it. Use banner stands to physically set off your booth from neighboring ones, put signs in the walkway, or have staff members stand in front of it to make sure you’re seen and heard by all passersby.
If you want to ensure that your trade show booth gets seen at your next expo, follow these helpful tips, or give Ballance Display a call today. We can help you create banner stands, trade show displays, or a fully customized booth specifically for your brand. Call now to get started!