Just because you’re on a tight budget doesn’t mean you can’t have a great tradeshow outing. You can have just as successful a show as other big-name exhibitors do by being careful and diligent in choosing your expo displays. Use your funds wisely and choose the best, most effective displays possible for your company’s booth. If you need help choosing the right expo displays for your company’s tight budget, follow our guide below, or contact Ballance Display today for more advice.
Choose pieces that will last.
If you want to use your budget wisely, be sure to choose expo displays that will last for a long time. Opt for pieces made of strong materials like vinyl and metal, and remember to laminate any banner stands or other small items that you want to incorporate. This will keep them clean, prevent them from showing wear and tear as quickly, and extend the lifetime of your booth overall.
Focus on small, portable displays.
The bigger the display, the more it’s going to cost you. If you want to keep your spending costs low, focus primarily on buying small, portable, low-cost pieces that deliver a big impact. Choose banner stands, kiosks, counters, tents, and other items that don’t cost as much up front and won’t incur a great deal of transportation, shipping, or storage costs, which are all services that can add up quickly and eat into your budget fast. Choosing portable displays ensures that you don’t have to pay any extra for transport; your team can simply carry them along, regardless of their mode of transportation.
Hone in on messaging and strategy.
Since you’re limited by budget, you will want the expo displays you choose to be as effective as possible, so it’s important to hone in on successful messaging, graphics, and marketing strategies before you make your purchase. You don’t have the time or budget to try out different displays with different strategies, so do your research and make sure that your expo displays are as effective as possible the first time you use them.
Commit to maintenance.
Be sure to commit an appropriate portion of your budget to maintaining and caring for the expo displays that you ultimately choose. You will need to allot resources for cleaning, storing, and refurbishing them from time to time over the years, but this will help to ensure that your displays last as long as possible so that you don’t have to replace them sooner than you might otherwise.
Choose professional display designers and manufacturers.
Ensure that the expo displays you use are as effective and eye-catching as possible by enlisting the help of a professional graphic designer and copywriter. Use the writer’s skills to put together an inspiring message or catchy slogan, and utilize the graphic designer’s expertise to create an intriguing design that’s sure to turn heads and pique customer interest. They might cost a little bit more up front, but the dividends will pay off in the long run.
Consider renting instead.
If your budget is extremely limited, wait on buying expo displays and opt to rent them for a while instead. You can choose to rent your booth pieces in the city you’re exhibiting in so that you have a high-quality, effective booth for your upcoming show without having to worry about the hassles and expenses of transporting it, shipping it, storing it, or any other costly services.
If you’re looking for expo displays that won’t break your budget, contact Ballance Display today. We’ll help match you with the perfect displays for your customers, budget and needs, and can aid you in creating a customized exhibit that will last your company a long time. Contact us today to learn more!