When it comes to the trade show and convention circuit, banner displays are some of the most popular marketing tools around. You’ll see them in front of booths, setting one exhibitor’s space from another’s; you’ll find them at kiosks and counters; and you’ll see them incorporated in the trade show booths themselves. They’re just about everywhere.
If you’re jumping on the bandwagon and getting some banner displays for your next trade show, here’s what you should keep in mind.
It’s unlikely you’ll have the exact same booth space at every trade show and convention you attend, so make sure you choose banner displays that fit a variety of shapes, sizes and widths. Look for small- to medium-sized ones that can easily fit into narrow spaces or be incorporated into larger exhibits if necessary. You don’t want to arrive at your booth only to discover your displays don’t fit!
Portability is huge when it comes to banner displays—especially if you attend trade shows all over the country. You need to be able to easily pack up, carry and stow your displays while you travel. They should be small enough to put on your lap, in the back seat or in an overhead compartment. If they’re not, you’ll have to foot the bill for costly shipping and storage to get them to your destination.
Most show organizers only give you a limited time to set up your booth. If you fail to get everything assembled in time, you either have to deal with an incomplete exhibit or you’re disqualified from showing altogether. Either way, it’s not something you want to happen. Make it a point to find banner displays that require little to no set-up time. Pop-up ones are best since they take just one person to set up, and this can be done in seconds. Displays on the Easy Truss system work great, too.
Will you use your banner displays indoors or outdoors? If you’re staying strictly indoors, you have more leeway with design, color and materials since they won’t be exposed to the elements. If you’re planning on a few outdoor exhibits, you may want to use only vinyls and laminated fabrics so the banner displays are protected from the sun, rain and wind and can be easily washed if they get dirty.
Length of Use
Are your banner displays going to be a one-time marketing tool? Or do you want to use them for many shows to come? For them to last the long haul, use high-quality, durable materials; easily washable fabrics; colors that won’t fade; and sturdy, strong hardware that won’t break or weaken over time.
Talk to the Pros
Don’t be afraid to get others involved in the display buying process. Talk to your marketing team, consult graphic designers and meet with your product developers to decide what will work best for your brand and goals. You can even consult display professionals (like those at Ballance Display) and seek advice from those who know the industry best.
Get Your Banner Displays Now
Are you thinking about buying banner displays for an upcoming trade show or convention? Call Ballance Display today at 1-888-774-4403. Our expert team members will guide you to the right displays for your company’s needs, goals and budget
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The Schick client and account teams are in LOVE with the Hydro Silk booth!
There was great feedback and consumer response in Vancouver.Candice DixonOperations Manager
We have had amazing feedback from many people at the show about how impressive the booth is, particularly the canopy.. Its quite an inviting booth.Tim AngusPresident & CEO
Thanks so much. Overall great job and great experience. Let me know if I can ever can be a referral.Jeff KiehnPresident
The only word I can think of is… WOW!Samantha BoyceEvent Management
We would like to tell you how very very happy with Ballance Display for the great job they did in setting up the booth – and more importantly the time and patience in teaching, training and coaching us.Dunc WilsonNational Dealer