If you’ve decided to go with a modular exhibit for your next trade show, congratulations! You’re going to be the focal point of the event. Modular exhibits are large, eye-catching, experiential displays that engage visitors and get them interested in the company or product being featured. They’re visible from across a room and pique the interest of passersby more quickly than more traditional display methods.
Modular exhibits offer structural support for shelves, TVs or other media displays, and other accessories and custom finishes. These exhibits also break down into many configurations to give you maximum flexibility for various booth sizes. A 20×20 exhibit can quickly be converted into a 10×20 or multiple 10×10 displays. This modular structure also means pieces are easier to assemble, tear down, and transport.
Modular exhibits come with a number of options. You can choose to select a pre-made size and shape then add your own graphics, images and logos, or you can opt for a fully customized booth that’s built exactly to your design and specifications. Which should you choose? Take a look at our guide below to discover the pros and cons for yourself and make the most informed decision possible.
Pre-designed Modular Exhibit Pros & Cons
Choosing a modular exhibit that has a pre-designed size and shape can offer a number of benefits. A pre-designed modular exhibit will save on up-front costs, since you won’t have to spend extra money for a fully top-to-bottom customized piece. Instead, choose the pre-set size and shape you like, and you’ll only have to provide the graphics for your exhibit to be complete. You also won’t need to allocate too many employee resources to it, saving your company both time and money. And finally, a pre-designed modular exhibit takes the guesswork out of purchasing, so if you’re new to trade shows or simply don’t know much about modular exhibits, choosing a pre-designed option can make the process less confusing. You won’t need to brainstorm and strategize on the right setup or design for the exhibit; you can simply select a proven piece from your display manufacturer’s arsenal.
One of the limitations of a pre-designed modular exhibit is that you can’t customize it to your space constraints. This potentially leaves you with an exhibit that’s too big or small for your booth allowance, which can limit the effectiveness of your display. Another drawback is that pre-designed pieces limit your creativity. While you can customize your pre-designed pieces to a certain extent by adding graphics and logos and by incorporating video on media screens, you can’t customize an entire experience for your visitors, and you can’t alter the set-up and shape of the display or the overall design of your booth.
Custom Modular Exhibit Pros & Cons
Custom modular exhibits allow you to create unique pieces from the ground up that meet your exact space constraints, marketing needs and more. Like their pre-designed counterparts, they also have their pros and cons.
On the plus side, custom modular exhibits are 100% your exhibit, and you can brand them in their entirety. Every panel, kiosk and banner stand can have your company’s logo, graphics and messaging and can be customized to your exact specifications. They are also great long-term investments that negate the need to purchase smaller popup displays or to rent booths for each show. Instead, you have an exhibit that’s yours for the long haul, which can be kept in storage in between exhibits and brought out for a convention, a trade show, a promotion, or a sales pitch. Custom modular exhibits can also be more experiential. If you own a restaurant, make your custom exhibit a faux dining area and serve visitors snacks and drinks. If you own a roller scooter company, set up a racetrack on which visitors can race scooters against each other for prizes. These kinds of interactive, experiential exhibits will draw in customers and better sell your products and services.
Custom modular exhibits do tend to be more costly than stock displays, since you’ll have to pay separately for each piece. While this may be an investment in the long term, if you’re not a regular trade show goer or you’re on a tight budget, it may not be the answer for you. They also generally require a bit more intricate set-up. Instead of selecting a pre-made option from a website or catalog, you and your team will need to invest time and money into developing the look, feel and design of your booth.
Are you considering a pre-designed or custom modular exhibit for your next trade show? Take a look at our options or contact us today for a free quote!