Expo displays are no longer boring old posters and promotional banners. With the increasing popularity of tradeshows, competition for visitors’ attention has gotten stiffer. Displays and booths have gotten more creative, and exhibitors have stepped outside of the box to try some truly innovative techniques to make sure their brand is seen and heard.
Here are just a few of the industry trends we’ve seen with expo displays lately:
- Custom “experience” displays – These unique types of booths are built specifically for the exhibitor, and there’s nothing plain or ordinary about them. They offer visitors an interactive, personalized experience when they visit the booth. Instead of just showing them a new product or service, these types of exhibits actually let them taste, touch, hear, and feel the brand they’re learning about. This helps it stick out in their memory later on.
- High-quality materials – Exhibitors are also experimenting with new and higher quality materials for their expo displays. Some of these include tension fabrics, which make for easier set-up and take down, and super glossy laminates, which can help catch visitors’ eyes from across the room.
- Lighting effects – Many exhibitors are now finding ways to incorporate lighting into their booths and displays. Some choose to simply use a spotlight to show off a new product, while others go all out and create a counter, kiosk, or display that lights up, flashes, or features some sort of decorative and eye-catching LED design.
- New media – Interactive screens, videos, and audio are all making their way into the trade show world. Exhibitors are finding ways to work fun and interactive media elements into their booths to truly catch visitors’ attention and pique their interests.
Are you looking to try some of these innovative new trends with your expo displays? Then contact Ballance Display today at 1-888-774-4403 to learn more!