A tradeshow is a great way to introduce new products, expose your brand to new customers and, overall, make a positive impact on your bottom line. Unfortunately, most tradeshows have hundreds – even thousands – of exhibitors in attendance. With all that competition, how can you make sure your tradeshow booth stands out? That it’s one that customers will make a point to stop by and learn more about?
Here are just a few ways you can make your tradeshow booth stand out from the crowd:
- Get creative – Don’t just slap your logo on a few banners and call it a day. If you really want to make sure customers stop by your tradeshow booth, you have to get creative and innovative. Use a graphic designer to ensure your displays, flyers, and brochures are eye-catching and vibrant, work with a marketing consultant to hone in on a fresh and interesting sales pitch, and look for ways to pique customers’ interest and inspire them to want to learn more about you.
- Choose great staffers – According to a recent study, 85 percent of an exhibitors success lies in how well their staff performs. With this in mind, it’s important you choose your booth staff carefully. Look for employees who are outgoing, friendly, warm, and who really know the ins and outs of your business model. At the tradeshow, they’ll essentially be the “face” of your organization, so make sure they’re up to the task!
- Make the most of your space – A tradeshow booth is only so big; you really need to be able to make the most of your space. Use pop-up banners, brochure displays, light-up counters, interactive screens, and more to create a unique and inviting environment for passersby to experience.
Want your next tradeshow booth to stand out from the crowd? Contact Ballance Display today. We’ll help you create an effective, affordable, and eye-catching exhibit that draws in customers and improves your exposure.