When investing in a trade show, it is important that you know everything you can about the venue in which you’ll be presenting your product. So here are 12 things you should know about the venue before planning your trade show exhibits:
1) How Much Room Will I Have? You have to know the size of your booth’s space. This will help you determine how many other businesses to expect, the level of competition and the number of customers.
2) Who Will Be There? What kind of attendees are registered and how many? Will there be media? This will all help you determine just how much to invest in your trade show exhibit and how many staff you will need to bring along.
3) Is the Venue Tech-Friendly? You don’t want to be stuck in a building that has poor cell reception or no internet hook-ups, especially if you’re relying on the web at a kiosk or computer station.
4) What’s the City Like? Do your research on the city your trade show is located in. See if you’ll be dealing with locals or fly-ins, and you can tailor your pitches accordingly.
5) What are the Show Requirements? Do you have to send samples? What kind of vendor information do they need? Make sure you work through all the red-tape beforehand so there are no problems on show day.
6) What Fees are involved? Make sure you know how much it will cost you to exhibit at the show and work that into your budget for your exhibit, travel, delivery costs and expenses.
7) Where is Your Booth Located? Know exactly where your booth is going to be. Who you’ll be next to, where you are in relation to the entrances, your competitors and friends. All of this information will help you craft your sales pitches and help you plan the perfect custom trade show booth.
8) What Equipment is Available to Me? If you need audio visuals, can the venue provide it? Is there any rental equipment available? What about emergency supplies for a last-minute fix? Make sure you find out how much it will cost and what kind of equipment they use to avoid any technical difficulties.
9) How Long Will it Take to Get There? Find out where the venue is within the city. Is it downtown or by the airport? This will help determine travel times, and hotel costs and make sure the budget is accurate. Most importantly, leave extra time for travel the morning of the show so you won’t be late!
Each venue may have different requirements for their trades show exhibits. Being educated is the only way to ensure that your show goes on without a hitch, so make sure to do your research! Balance Display can help you create a brand new display or refurbish your existing display in time for your next show.