You’ve likely put a lot of time and money into your existing trade show display. From its design, construction and setup, you have probably spent hours with your exhibit, bringing in potential customers and showing off your product or service. You may love your display, but how do you know when it is time to retire it and get a new booth? Here are 3 ways to tell that you are in need of a new trade show display:
1. Your Trade Show Booth System is Discontinued
One of the first signs that you need a new display is when you discover you can no longer order replacement parts to repair or accessorize your exhibit. When your trade show booth designer or manufacturer has stopped making your display system, they will likely no longer offer support or repair services for that type of display.
This could become an issue in the future if you need last minute parts or additions for your display… and you can’t get them. If a trade show display company has decided that your particular display system is out of date, maybe you should follow suit and consider a new one.
2. Your Display Blends Into the Crowd
Anyone who designs a trade show exhibit has the ultimate goal of making it stand out from the rest to draw people in. If you take a look around the trade show floor and see aisles of similar-looking displays, it’s time to get a new one. The last thing you want to do is invest your time and money into a look-alike exhibit that gets lost among your competitors’ booths.
If your display blends into the crowd, contact a trade show booth company to create a custom exhibit that will set your company apart.
3. You’ve Used the Same Message or Same Exhibit for More Than 3 Years
Too many exhibitors show “the same thing” at each show they attend, over and over again. Your potential customers will start to tune you out if they keep seeing you in the same booth with the same promotional message at show after show. Keeping your trade show display fresh is essential for the success of your exhibit.
If you attend multiple shows each year, it is a good idea to invest in a modular system that can be reconfigured easily to create new looks for your display. Rental solutions are another option for any company that attends only a few trade shows each year. By reducing your upfront capital expenditure of the cost of an exhibit purchase, you can free up some budget to add higher end finishes on a rental exhibit and change the look and feel after a few shows.
If you are interested in creating a new trade show display, contact Ballance Display today for a quote!