Promotional items can be valuable marketing tools when used properly at a trade show event, helping to increase booth traffic and maximize the number of connections you create with potential customers. By offering a take-away gift to your booth visitors, you are aiming to give them something they will want to keep long after the show is over and think of you each time they use it.
Choosing the right promotional product to be imprinted with your company’s logo can be a tough decision. Remember, you want booth visitors to use the products often, so choose something you yourself would like to have. The item you choose should also relate to your business. For example, if you are in the technology industry, you might consider giving away a USB drive with your logo on it. Or, if you are in the music industry, why not create a custom guitar pick to distribute? Making sure that your promotional products suit your company is a key component of choosing an effective giveaway.
Items with universal appeal, such as pens, notepads, tote bags or hats can also be a great option, but if you go with one of these often-used products, make sure your item stands out from your competitors’, whether it is a different style, colour or shape.
You can use your giveaways as part of your marketing strategy even before your next trade show begins. Email or mail a short message to prospective clients reminding them to visit you at the event and stop by for a special promotional gift. If you are getting a good response from the individuals you contact, make sure your booth is staffed appropriately to make sure each visitor has a meaningful and effective conversation with a member of your team. During the show, selectively hand out your promotional items to booth visitors you have spoken with and who have expressed interest in your products or services. Quality targeting is more important than quantity!
Contact Ballance Display to find out how we can make your next trade show event a success!