If you have a limited amount of space available to you at your next trade show or event, don’t panic! You may have to adjust the display and presentations you usually turn to in order to suit the smaller space you will occupy. However, scaling down your trade show booth does not mean it will lose its impact! Follow these tips to make sure your small display is effective.
The most important thing to remember is to avoid overcrowding your display with too much textual information or visual elements. Keep it simple and make sure that only the main features and benefits of your product or service are clearly communicated to your potential customers. If there is further information that you did not have room for on your display, give visitors a pamphlet or brochure that they can take away with them to learn more. As well, you can point visitors to your website to find out more at home, or have them sign up for your e-mail newsletter.
Try to use the smaller space to your advantage – if you’ve got a small booth, immerse your potential customers in a space where they might actually use the product. For example, you could set up your booth as a laundry room if you are selling washers and dryers.
Another point to consider when designing a small display is how your visitors will be learning about your product or service. Will you be giving a demonstration? Talking to each person one-on-one? Or showing a video? A kiosk with a video screen might work well for a smaller display, but remember that your smaller space means less people can be looking at it at once. Make sure that you consider this and make it visible for those standing further away. Your goal should be to get your message out to as many people as possible, so the ways in which you communicate your information becomes even more important when your display is smaller, and not as prominent.
Ballance Display hopes that your next event – and your small display – is a great success! Good luck!