Using a custom display at your next trade show can give you a leg up on your competitors. Read on to find out how an attractive, tailor-made display can work to your advantage and help you make important sales.
1. It Will Help You Stand Out From The Competition
The way that your display appears to trade show attendees can tell them a lot about your company. Therefore, it is extremely important to make a good first impression with the look of your display. A custom display is an opportunity to show off branding, style, and creativity, so make sure you create something unique that makes you stand out among the competition! This will hopefully lead potential customers to associate these characteristics with your company and your product. Attracting visitors to your booth is the first step to making sales and business connections, so it is worth putting a substantial amount of time and effort into designing a booth that not only meets your needs, but looks great too.
2. It Better Reflects Your Product or Service
If you use a typical display – square-shaped booth, rectangular banners and signs – you are not necessarily displaying your product in the best way possible. A custom display allows you to better show off what you’re offering in a way that is conducive to that particular product. For example, a custom display could incorporate elements of the design, logo, and colours of your product or brand. You can also take advantage of varying heights, sizes and shapes. Blending your booth’s design seamlessly with the branding of your product creates a sense of cohesiveness. A custom display is all about conveying your company’s message in the most effective manner possible.
3. It Engages Potential Customers More Fully
With a custom display that completely integrates your product, you are well on your way to fully engaging the visitors in your booth. A custom booth can allow you to add more interactive elements to your display or presentation, such as TV screens, computers, or even areas where the visitor can try out the product for themselves. The key is to get your potential customers fully involved and immersed in a world that is custom and unique to your product. Your goal should be to take visitors out of the setting of the trade show, and into a place where the only thing they are concerned with is your product. If you create a display that is unlike anything they’ve ever seen before, they will be more likely to remember you when they leave.