Entering into the world of social media can seem like a huge undertaking, but it is well worth it. Connecting with potential customer is the goal of any trade show event, and social media can help continue this personal connection beyond the show.
1. News and Updates
The primary use of your social media outlets will be to inform customers and allow them to get to know a bit about you and what you are offering. Using social networking tools such as blogs, LinkedIn, Facebook, and Twitter, you can let your fans and followers know which show you’ll be at next, the new products you’ll be showcasing, and any other exciting news that you want them to know about your company.
2. Connect With Consumers
It is important to use social media not only to give consumers information, but also to build relationships with them. By answering their questions and addressing their concerns, both existing and potential customers will see you as a company that cares about its people and stands behind its products. Another way to use these outlets to create connections is to provide followers with interesting links to things that may not be directly related to your company/product, but might be of interest to your consumers.
Social networks are an excellent way to promote your product and host contests. You can further encourage people to interact with your company online by offering prizes for people who “like” your Facebook page or follow you on Twitter. You can also inform them of upcoming deals or anything else that will invite them to get their hands on your product! Once you’ve got the customer signed up to receive your updates, they will be exposed to a greater amount of information about products.
4. Follow Up
Don’t forget to promote your social media pages and accounts at trade show events. Encourage people to look you up online at a later time so that you will have the opportunity to follow up with them. In this way, you are extending the trade show display or demonstration beyond the event and into their home. Social networking allows you to cultivate any leads you may get at an event and keep in near-constant contact with those interested in your product or service.
Keep in mind you don’t want to be too pushy or update statuses too often through your company’s social media outlets. This could cause your potential customers to see you as “spam”, negatively affecting their view of your company. With the right amount of quality social networking, you can use these outlets to your advantage in promoting your product!