The shape of your display is an important detail that should not be overlooked in your planning stages. The shapes you use in your display have the potential to send some subtle insights to visitors about your products, your company, and about yourself. Here, we’re revealing what some of these shapes are saying about your display!
Circular shapes used in a display reveal more of a laid back nature. People are naturally more attracted to circles, and thus it is a great way to draw people to your display. There is a more casual nature around a circular display, so be careful in which settings you use them – you might accidentally put off some people who are more conservative or professional. That’s not to say that a circle cannot be professional, it all depends on how you present your material. Circles are by nature more friendly and open, so it is a great shape to market a user friendly product that you want people to realize is very reliable, fun or easy to use.
You can’t go wrong with a classic square or rectangular display. The square is a great shape to use if you want to show that you, your product or your service are a great mix of contemporary fun, and appropriate professionalism. The square is a perfect shape if your display is meant to attract a more professional crowd or market a more professional product or service. If you do want to show a lighter side, why not tilt the square a bit and make a fun diamond shape? A square-shaped display provides a large amount of useable space to include information about your product.
If you really want to attract the attention of potential consumers, try using a unique display shape. A triangular shape used in a display may attract people because it is different. A cylindrical shaped display will immerse visitors in a world that focuses solely on your product, which can be advantageous. Other creative shapes will also be helpful to grab peoples’ attention.
It is important to remember that shapes alone won’t determine the success or failure of your exhibit, or the type of message you send out. You must create an exhibit that will engage your audience for the entire length of their visit. Using the subtle messaging in the shape of your display, you may be adding that extra flare which can bring in the right customers to your booth.
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