With so many booths to see at a trade show, it can be difficult to find ways to make your display stand out. The key to getting more traffic through your booth is to know what consumers are looking for at a trade show. Here are some tips on how to attract visitors.
Consumers are always looking out for the latest product. Trade show attendees want to learn about what’s new in the industry, especially if it makes their life easier or has the potential to save them money. Therefore, it is important that you make your newest product or service the focus of your trade show display, and highlight its benefits. Even if you don’t have a new product or service to introduce, think about a new angle or alternative way to promote your existing offerings.
Not only should your product or service appear new or innovative, the way you present it should also stand out from the crowd. Make sure that your trade show display leaves a strong impression on consumers and shows to them why you are different from your competitors. You want people to choose your booth over theirs! A creative and attractive display that looks different from the rest is a surefire way to attract consumers and make important connections.
Sometimes an unrelated show to your target market can be an excellent exposure opportunity for your company and product. By choosing a show unrelated to your industry, you will stand out from the rest!
Free Samples and Giveaways
Everyone enjoys receiving a gift, and giving a gift to people who visit your booth can create a favorable impression and spread awareness of what your business has to offer. However, many people will just stop by to get your free giveaway – everyone loves free stuff! Because of this, it is especially important that you make sure your giveaway is effective and reaches the people who are actually interested in your product.
Before the show, remember to decide which visitors will qualify for a giveaway item. You might give it out as a reward for visitors participating in a demonstration, presentation, or contest, as a token of your appreciation or as a thank you for stopping at the booth.
Instead of the usual t-shirt, pen, or keychain giveaway, try offering a post-show piece of information like an exclusive whitepaper, which the attendees must either drop in a business card or fill a ballot in order to receive. Alternatively, you could have a special giveaway hidden from view but available for when you strike up a meaningful conversation with a good potential customer.
Demonstrations are an important part of your trade show booth to attract consumers and also get them to remember your company’s name and your product. Trade show attendees will be looking for fun demonstrations to get information about your product rather than reading a stack of paper. An interactive demonstration can get your message to potential consumers and create a connection with them at the same time.
It is essential that your demonstration really shows how your product works and makes obvious the benefits it provides to consumers. You also want to prove that your product actually does what it’s supposed to do! If your company provides a product or service that visitors can’t hold in their hands, consider a presentation using technology to engage people and show off the product.
An interactive trade show display doesn’t need to be fancy to draw people’s interest and get them to cluster around your booth! Just make sure that it clearly demonstrates how your product works and how it will benefit consumers. By engaging visitors in your demonstration, and letting them get hands-on with your product, you will create more personal connections with potential buyers.
Remember, people who attend trade shows are always looking for something different. If you present your company and its product in a way that stands out, you will draw more consumers to your booth.