While reading this post, it’s probably not the first time you’ve heard about portable exhibits and displays. Often, when people hear the word “portable” they assume many things – some of which are true and the others of course, are myths. So what’s true and what’s not? Let us help you set the facts straight!
Myth 1: They’re flimsy and weak since they’re easily set up and easily taken down, especially for larger exhibits.
FALSE. In fact, because portable exhibits are easily set up and taken down, the material would need to be flexible and durable. For larger exhibits, you may want to consider a truss system with modular and portable components. You can’t go wrong with this affordable, quick, and easy to work option.
Myth 2: Portability greatly reduces shipping costs.
TRUE. Portable displays will save you a great amount of shipping costs, especially if you often need to transport larger exhibits around to a variety of events. You can pack it up in small places that you’ve never known possible before. Instead of giant carrying crates, you can now down-size your luggage using only compact cases without scaling back the size of your desired exhibit. So what does that mean? It means cost-effective transportation (shipping) at little or no disadvantage. Furthermore, storage costs can also be reduced.
Myth 3: They have a short life span because the material used to make these exhibits wears down easily.
FALSE. Portability does not mean cheaper material. In order for these displays to work, the structure in which these exhibits are created may be – and often are – better and stronger than traditional trade show booths. They may even last longer. But of course, its life span is all about how to handle it. If you transport large traditional (non-portable) exhibits that are hard to pack up and ship off – if not packed properly, your exhibit can be damaged quite easily – their lifetime can, and most likely will, be cut short.
Myth 4: Portable exhibits reduce labour costs.
TRUE. Handy and simple setups are a major advantage to trade show exhibitors. The saying ‘time is money’ really depicts the environment at these events. With a light and unsophisticated booth – in terms of set up – you can easily save time AND money. The reason is that the process of putting your booth together will take less time and more importantly, less people. Many displays can simply be put together by a few employees who are already attending the trade show – in some cases, it may only take one person – so outsourcing workers to assemble your exhibit is unnecessary.
Myth 5: With portability, style and quality have to be sacrificed.
FALSE. This type of display is handy and easy to handle but the there is absolutely no need to compensate for these advantages with a lack of style or quality. In reality, you can assemble your portable booth so that you really roll out in style at the big event. For example, with truss display systems your booth can look different every time! These systems can be configured in numerous unique ways to impress your prospects and set you apart from the cookie cutter booths to your left and right. Even better, you can adjust the size of your booth to the size of your assigned area at trade shows. So you don’t have to worry about buying a different display for every different event your company attends. And another pleasant thing is, it’s not going to fall apart anytime soon – but that’s only if you set up the display properly.