As you may already be aware of, a lot of hard work and effort is needed in preparing for your company’s appearance at an industry event. And there’s no surprise or doubt that stress will be a close friend of yours during that period. Your goal for this event will be to attract potential customers or business partners with a professional and enticing exhibit. With some of these exhibiting tips, you can find the right way to develop a strong and memorable presence for your company.
Making a long-lasting impact at a trade show or industry event doesn’t mean you need an overly complicated booth. Some of the best and most successful trade show displays get their message across in a simple yet sophisticated way that won’t require highly specialized installers. Ideally you want something affordable, flexible as well as dynamic. Most importantly, you need something portable. By taking the time to address your company’s specific needs and goals, you can be on your way to creating an enticing exhibit that will represent your brand well. Consider the pros and cons of each style available on today’s market to find a booth that will serve your company well.
Less is More
It is important to keep in mind the intricacy of your trade show display. The more pieces required to set up means you will need a good deal of man power and time to get it ready for show time. If you’re not planning on bringing 10+ team members to the event to put the booth together, think about investing in a portable display. Keep in mind that larger booths can be portable, easy to set up and transport as well. A great looking large exhibit is not a problem!
Some custom booth designs may require you to have tools on hand for set-up, which will no doubt take up space and also need to be factored into your budget for the display. You will also need to think about transporting your display to locations. Will your materials come apart, fold-up or fit in the luggage or boxes that can be carried or put in the back of a car? Or will you need a truck or a courier service to get the pieces delivered to the venue? These factors will require additional logistical scheduling as well as budgeting.
Convenience & Durability
Many companies are finding pop-up exhibits to be economical and convenient for events and trade show appearances. They are specially designed to be put together as quickly and easily as possible, and are typically very durable and portable. They are a great solution for companies that are constantly travelling to various cities for events and need to be cautious of how transportable their display can be. A custom pop-up design can be constructed to fit your specific needs or visions for the booth. They can range drastically in pricing and materials, so there is no doubt you can find something that will work well for your needs. Pop-up exhibits can fit in briefcases, duffle bags and luggages, while others may need specialty carrying cases.
Modular display units are a good choice for portability and set-up ease if your budget has a little more leg room. These exhibits are lightweight and fairly easy to assemble. Furthermore they can be easily adjusted or expanded to meets the needs and space availability at your various events.
No matter what look you want your display to take on, there is a portable (and durable) way to do it! Not only does it make your life easier but it also treats your wallet nicer. If you’re wondering what we mean, we mean that your choice to go ‘portable’ will require less effort in transporting and setting up your display while at the same time, you save a huge bulk in shipping costs. So for your next show, will you go portable?