As consumers, we are constantly inundated by marketers and advertisers who find new ways to invade our privacy and drown us in their ads. It’s relentless and aggravating, but don’t let it discourage you from buying the things you need.
A terrific way to take charge of your shopping is to go to a trade show where you decide which displays you peruse, the sales conversations you subject yourself to, and the overall direction your shopping takes in an area densely populated with the kind of quality goods you are looking for. Here are some tips you have to keep in mind to maximize your advantage at the show:
1. Before you arrive at the door, make sure there isn’t a cheaper price for buying a ticket to the show in advance. Like concerts, trade shows offer discounts for being assured of the sale. Check this out.
2. See how many exhibitors there are. The more show up, the more prestige the show has. This means there will be a higher quality product and more competitive pricing in general. Top companies don’t let their competitors get one on one time with customers, so where there’s one top company there are several behind it.
3. Along the same lines, see how many visitors the shows have. It’s a ‘chicken or the egg’ situation when deciding what came first: the visitors or the exhibitors. Still, it’s a reliable indicator of the show’s importance. In any case, check the number of exhibitors and visitors.
4. Consult a map of the layout beforehand so you know where your favourite companies are on display. It can be a big, crowded room and you don’t want to be wasting your time maneuvering around aimlessly until you get to where you want. You don’t need to engrave your route in stone, but have some kind of plan for efficiency’s sake.
5. See what kind of extra features are offered at your trade show. Sometimes experts come and speak to professionals and ordinary consumers alike. It can be a rare chance at engaging in dialogue with a well-respected figure in a field you’re interested in. Frequently there are hand-outs, giveaways, workshops and seminars you may be interested in. Keep a look out.
6. Depending on the nature of the trade show there are often free presentations featuring new and upcoming releases. Do some research. Sometimes there are old companies who you know about, but often times emerging companies can seize the opportunity trade shows offer to make explosive impacts on consumer markets. However, older companies are as likely to have new solutions or new products, so don’t write them off.
7. Don’t just look at the statistics for how many people are there, but how many pieces will be exhibited. This is a necessary statistic when gauging the overall importance of the show. Obviously this depends on exactly what type of trade show you’re attending (clothing will be different than cars), but it’s a reasonable thing to look for in most trade shows.